DIGITAL-MARKET.AW1

Introduction to Digital Marketing 101

Brands are built on social media and now, you can give them the boost they deserve with the power of Google through SEO & SEM. The digital marketer in you is calling for a change, join and make it possible!

  • 11 Interactive Lessons and 150 topics mapped to the official exam objectives

Beginner Self-paced · 1 year access

11Interactive Lessons
150Topics
70Flashcards
70Glossary of terms

01 / Skills you'll get

What you will be able to do

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Digital Marketers Assemble!

Get the best of all worlds for your business with easy steps & tools. Join ‘Introduction to Digital Marketing 101’ and get interactive training to make your web pages reach the number 1 spot worldwide. 

Create opportunities for your brands to reach people from various parts & use the digital transformation for your own good. 

Start your journey to worldwide visibility today with uCertify. 

  • Create content plans for content marketing. 
  • Distribute & promote your content on platforms like X, Quora, Linkedin, etc. 
  • Understand and cater to your Target Audience (TA) with Google Analytics.
  • Optimize your website & land clicks with SEO/SEM. 
  • Customize your Page Tabs. 
  • Implement and monitor campaigns on social media.  
  • Utilize MailChimp to create Email marketing campaigns. 
  • Create, manage, and boost Meta (Facebook) & Google ads. 
  • Monitor your Google Ad Rank and the cost-per-click of campaigns.
  • Get Adept at Google ads metrics & keyword optimization. 
  • Explore different types of CMS (Content Management Systems)

Course Highlights

  • 11 Structured Lessons Comprehensive coverage of core course objectives
  • 1 Year Full Access Self-paced learning accessible anytime on all devices

02 / Lessons & labs

See exactly what you will learn and practice

Download outline (PDF)

Lessons

11 Interactive Lessons · 150 topics
01 Preface
02 Marketing and Its Business Importance 6 topics
  • Structure
  • Objective
  • Begin with a plan
  • The digital marketing framework
  • Organizing your marketing plan to market your business
  • Conclusion
03 Content Marketing 12 topics
  • Structure
  • Objective
  • What is content?
  • Elements of content
  • Content marketing
  • Content purposes
  • The content plans
  • Create content
  • Promote and distribute your content
  • The website
  • Content pages
  • Conclusion
04 Use Social Media for Your Business 16 topics
  • Structure
  • Objective
  • Social media landscape
  • What is social media
  • The process
  • Why social media matters
  • Social media channels
  • Channel overview
  • Facebook
  • Content plan for social media
  • How to improve the metric of your fan page
  • Avoid being overly promotional
  • Customize your Page Tabs
  • Implement and monitor campaigns
  • Measuring impact
  • Conclusion
05 Social Ads – Make People Think and Talk 9 topics
  • Structure
  • Objective
  • Introduction to social media advertising
  • Choose the appropriate social network for your business
  • Create and manage your ads on Facebook
  • Ad sets
  • Run your campaign on Facebook
  • Run your campaign on Facebook
  • Conclusion

03 / FAQs

Questions before you start

Contact us ↗
What is digital marketing and its importance?
Digital marketing refers to your brand’s presence online. It is a creative place where you can boost your sales with various content strategies. This online presence can be leveraged to turn online views into sales to create successful businesses. In today’s digital advancements, digital marketing has become a norm, and new job roles to optimize growth on socials have emerged.
Do I need prior experience to take this course?
This digital marketing course is built for beginners. You can have zero experience or a completely different career path and still ace these metrics tools because our interactive course is designed to help you understand the world of digital marketing from scratch.
How can this course help my career?

If you are starting as a beginner or a seasoned content creator, this course is a goldmine for you - 

  • Increase your online presence. 
  • Learn to analyze key metrics & SEO/SEM strategies. 
  • Quantify your growth & market presence. 
  • Opens doors to exciting job opportunities.
What are the job opportunities after completing the digital marketing course?

Digital marketing is giving birth to new opportunities every passing day, grab these roles in top companies, firms & startups - 

  • Digital Marketing Manager
  • Conversion Rate Optimization (CRO) Specialist
  • Content Marketing Specialist
  • SEO Specialist
  • Social Media Manager
  • Email Marketing Specialist
  • Influencer Marketing Manager
  • Freelancer/Consultant
Can I create content and optimize it myself?
Yes, definitely! You can create content and check your progress with tools like Google Analytics & keyword planners. If you want to start your journey to digital domination start here, with uCertify, and learn these key metrics easily.

Keep going

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  • 1 year of full access
  • Certificate of completion
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